SEO is a complex topic that requires a lot of research and work. Notonly do you have to work hard to get to the top of the SERPs, but youhave to work hard to stay there, as well.But how do you know if your efforts are really working? If you’retargeting dozens, even hundreds of keywords or more, how can youpossibly keep up with whether or not your rankings are going up,Think about this:Let’s say you’re trying to lose weight. You go on a diet and startexercising, but you have no measuring tape and no scale to track yourresults. You might see occasional signs that you’re actually losingweight, like your pants fitting a bit looser, but without real resultsstaring you in the face, you’re likely to lose motivation. You might evengive up entirely.
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